The Revenue Intelligence platform will enable you to be fully GDPR compliant regarding managing your customer's personal data.
What Is GDPR?
The General Data Protection Regulation (GDPR) is a comprehensive European law that governs the collection, use, and protection of individuals’ personal data. It replaces the 1995 Data Protection Directive and establishes a unified framework for data protection across Europe. The full text of the regulation can be found on the CNIL website.
It has 3 primary objectives:
- To standardize European data protection regulations.
- To give citizens control over how their personal data is used.
- To make sure that companies are aware of their responsibilities regarding personal data.
What measures can be taken with Revenue Intelligence?
Thanks to the measures that Revenue Intelligence has taken to be compliant with the regulations, you will be able to answer any requests from users who are looking to exercise their new rights regarding their personal data stored in your database.
- Right to rectification: You can rectify your contacts’ information at any time through their Guest Profile, or by updating directly in your PMS.
- Right to be forgotten: If one of your contacts wishes to exercise their right to be forgotten, you can simply delete them from your the Guest Profile section. This will also erase all their personal data.
- Right to portability: You can already export your contacts information as a csv file.
- Right of access: Make sure that you explain in your privacy policy how you plan to use the personal data that you collect. If your customers make a request to exercise their right of access, you can export their personal data to a csv file (see right to portability).
Double Opt-In
Revenue Intelligence fully supports a double opt-in flow, to ensure you have proof of consent for mailing campaigns.