Report Overview
The Detailed Analytics report is the most in-depth and comprehensive analytics interface within Revenue Intelligence, consolidating all available booking data dimensions into a single, powerful view.
It is specifically designed for users, such as revenue managers, who need to conduct deep-dive investigations and have a complete understanding of property performance, allowing them to explore business questions and uncover performance insights.
Access Detailed Analytics
- Click on the Analytics tab in the Main menu.
- Select Detailed from the dropdown menu.
Analytics Page Settings
- Choose one or more properties using the "Property Selector" to display metrics.
- Select your preferred time frame from the preset options using the "Date Range Selector" to analyze data from different historical date ranges.
- Use the "Comparison Setting" to compare results with the same point in time for a detail-oriented view.
- Use the "Dashboard Settings" to display the desired booking statuses and last year's comparison:
- Booking statuses: Confirmed, tentative, provisional, allocation, and enquiry.
- Last year comparison:
- Last Year by Day: Default option, comparing day-to-day (e.g. Monday to the closest Monday last year).
- Last Year by Date: Comparing date-to-date (e.g. 25 December 2025 to 25 December 2024).
You have the option to group dates by Day, Week, or Month to see totals charts, as well as have a table view of data, by selecting these options:
Review Revenue Summary and Graphics
- Examine the Revenue Summary per group (accommodation, F&B, etc.) for the selected timeframe.
- Observe the Total Revenue, Room Revenue, F&B Revenue, Function Revenue, Occupancy, Room Nights, Available Daily Rate, F&B Per Occupied Room, RevPAR, and TRevPAR chart.
Explore Comprehensive Data Dimensions
Review detailed revenue information across various categories:
- Length of Stay: Revenue data based on reservations' length of stay.
- Lead time: This refers to the number of days between booking and check-in. This data point is important to understand the customers' behavior to time rate adjustments or promotions.
- Market Segmentation: Complete revenue overview per market segment.
- Room Type: Detailed revenue per room type.
- Day of week: Revenue information focusing on each day of the week.
- Source of Business: This chart presents revenue per source of business (origin, not channels).
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✅ Is there a difference between Source of Business and Booking Channel? Yes. A Source of Business is a broader classification that groups multiple booking methods together—such as “INTERNET,” which might include OTAs like Booking.com or Expedia. In contrast, a Booking Channel is the specific platform or agent through which a reservation is made. This distinction helps you understand where business originates at a high level, while also analyzing detailed channel performance in reports like Source Analytics. |
- Booking Channel: Revenue per channel. This information comes from the data in the PMS.
- Rate Code: Revenue per rate code in the selected period of time.
- Companies: Revenue related to company profiles attached to reservations.
- Promotion Code: Revenue details per promotion codes.
Tips & Best Practices
- This report is a centralized and comprehensive data hub, consolidating data from all other Revenue Intelligence analytics (promotion codes, company profiles, rate codes, booking channels, and market segments).
- Use the cross-filtering functionality to answer specific business questions, such as identifying future booking gaps or understanding weekend business drivers.
- Consider comparing results with the same point in time for a detail-oriented view, especially when investigating specific trends or anomalies.
- Be aware that "unknown" segments or revenue can appear if revenue is not attached to a booking (e.g., external restaurant visitors not posted to a room), and you can filter to focus on room revenue or other specific types.