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How to use Booking Sources Analytics

Updated

Report Overview

The Booking Sources Analytics report, also known as "Source Analytics", offers a detailed analysis of booking origins, focusing on performance by the source of business and specific booking channels (also known as "agents"). 

Using data previously configured within your PMS, this report provides insights into how channels contribute to overall booking volume and revenue.

⚠️ Prerequisites Booking origin data (source of business and booking channels/agents) must be configured in your PMS.

 

Access Booking Sources Analytics

  1. Click on the Analytics tab in the Main menu.
  2. Select Booking Sources from the dropdown menu.

 

Analytics Page Settings

  1. Choose one or more properties using the "Property Selector" to display metrics.
  2. Select your preferred time frame from the preset options using the "Date Range Selector" to analyze data from different historical date ranges.
  3. Use the "Dashboard Settings" to display the desired booking statuses and last year's comparison:
    • Booking statuses: Confirmed, tentative, provisional, allocation, and enquiry.
    • Last year comparison:
      • Last Year by Day: Default option, comparing day-to-day (e.g. Monday to the closest Monday last year).
      • Last Year by Date: Comparing date-to-date (e.g. 25 December 2025 to 25 December 2024).
    • Last years: 1 year ago or 2 years ago.
    • Display preferences: "Shown Unknown Category" is checked by default.
  4. Click the "Report Exporter" button to export or download the data as an Excel file.

Review Revenue Summary and Total Revenue

  1. Examine the Revenue Summary which provides a summary per group (accommodation, F&B, etc.) for the selected timeframe.
  2. Observe the Total Revenue, Room Revenue, F&B Revenue, Occupancy, Available Daily Rate, F&B Per Occupied Room, RevPAR, and TRevPAR chart.

You have the option to group dates by Day, Week, or Month to see totals charts, as well as have a table view of data, by selecting these options:

Analyze the Source of Business and Booking Channels

  1. View the Source of Business chart, which provides a higher-level grouping of different booking channels (e.g., Booking.com and Expedia grouped into INTERNET).
  2. Explore the Booking Channel chart for a comparative view of specific booking channels contributing revenue. This information is derived from your PMS data.

Tips & Best Practices

  • Perform comparative channel analysis to evaluate the performance of distinct booking channels (e.g., direct booking revenue versus Booking.com revenue) by filtering on specific sources.
  • Hide the "Unknown" category to prevent distortion in charts, as this category typically represents unmapped revenue.
  • Export reports in Excel format for further analysis, sharing, or offline review.