Guest Segments are filters on your guest profiles, that you can save and use for the creation of targeted e-mail campaigns. For example, you can create a filter for specific rooms types or rate codes, for guests based on a location close to your property, as well as many other variations.
Once created you will find a box for each segment:
- The top section will show the number of guests with an e-mail address contained in this segment, as well as the average daily rate of their bookings
- You will then see the number of Contact Lists selected in this segment
- And finally the specific filters that have been defined. Please see the Create Segment article for details about the filters.
Creating a Segment
To create a new segment, simply click on the Create Guest Segment button, to open the Create Segment section.
View a Segment Contacts
To view the contacts of a segment, first move the mouse pointer over a segment, and then click the View Details button:
You will then be shown the Segment Details section.
Edit a Segment
As for viewing a segment contacts, hover over a section, and then click on the pencil icon to open the create/edit segment section.
Delete a Segment
As above, when hovering over a segment, simply press the trash icon followed by the Delete button in the dialog to remove a segment: