Smart Campaigns are AI-powered email campaigns that are automatically personalized based on guest segments and the general information you’ve configured under Marketing Settings.
This feature helps you build effective, visually engaging campaigns in seconds, using the templates and branding you’ve previously defined.
| ⓘ To unlock the Smart Campaign button, make sure you've completed the required fields in Marketing Settings and clicked Generate Templates. Otherwise, the Smart Campaign feature won't be available. |
How to use Smart Campaigns
- Log in to Revenue Intelligence.
- Click the Marketing tab in the top navigation bar.
- From the left-hand menu, go to Campaigns > Campaign List.
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Click the Smart Campaign button to automatically generate a campaign. Revenue Intelligence will:
- Use your logo, brand colors, and property details
- Insert appropriate calls-to-action and content sections based on your selected guest segment
You can still edit or preview the campaign before sending.
After clicking Smart Campaign, follow the guided three-step process:
1. Setup
- Enter a campaign name.
- Optionally, add a discount code and description. Define the discount amount as a percentage (e.g., 10%).
- Select a guest segment to target. Revenue Intelligence displays insights such as the number of reachable guests, their average number of nights, and average daily rate.
Click Continue to move on to the next step.
2. Content
- Select the tone and voice of your message. Available options include: Professional, Friendly, Warm, Inspiring, and Playful.
- Click Auto-generate text and wait a few moments while the system uses your brand settings and selected guest segment to generate tailored content.
- Preview and customize:
- Subject line
- Preview text
- Main message body (personalized with tags like
{{first_name}}) - Call-to-action (CTA) button text and URL
The email preview on the left will update in real time as you make changes.
Click Continue to move to the next step.
3. Schedule
- You can:
- Send the campaign immediately
- Or schedule it for a future date and time
- Click Save if you’re not ready to send yet.
- Click Send to deliver the campaign to your selected audience.
When is Smart Campaign recommended?
Smart Campaigns are ideal for properties that want to:
- Save time by skipping the manual content-building process
- Ensure consistent branding and messaging
- Leverage guest data for automated personalization